Concept project
Maison Lumen
- Industry
- Aesthetic clinic
- Project type
- 48H Premium Website
- Timeline
- 48 business hours
- Status
- Concept project
Overview
Aesthetic clinics compete on trust before they compete on price. The structure leads with practitioners and procedure detail, and keeps the consultation booking one action away from every section.
Brand direction
Clinical restraint: wide margins, a near-white field, and a single warm neutral so the imagery carries the warmth. Type is set quietly — the credentials do the persuading.
Bone #F6F4F0
Ink #141414
Clay #B9A492
Mist #DEDAD3
- Display
- Neue-grotesk, tight tracking
- Body
- Open grotesk, generous leading
Information architecture
- 01Home
- 02Treatments
- 03Practitioners
- 04The Clinic
- 05Journal
- 06Consultation
Key interactions
- Treatment index that expands in place rather than navigating away
- Practitioner credentials revealed on hover, always present for screen readers
- Consultation CTA docked on mobile scroll
Mobile composition
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